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EMC banks on virtualisation

Staff Writer
By Staff Writer, ITWeb
Johannesburg, 05 Mar 2009

Virtualisation adoption will help EMC SA attain significant growth in the coming year, it says. It plans to double its market share in the South African virtual data centre industry by the end of 2009.

A statement from the storage company claims it has a 40% share in SA's virtual data centre market, compared to its US business, which has 50%.

“Adoption is high, and organisations are virtualising mission-critical and business-critical applications. As a result, enterprises need to work with a partner like EMC SA, to carefully select the appropriate storage networking approach and storage system,” says EMC SA regional country manager Gerhard van der Merwe.

Key growth areas

EMC SA has identified opportunities in the telecommunications, public, oil and gas market sectors of South, East and Central Africa.

Van der Merwe says companies in those sectors will look to save on costs associated with data storage, due to the economic crisis. EMC SA will leverage these strategies and offer value-added, efficient solutions and services to increase its market share, the company says.

“Locally, our focus on the enterprise side of the business will be in the telco, financial services, public and industrial sectors," Van der Merwe says. "On the corporate and commercial side of the business, the focus is on manufacturing and retail."

Van der Merwe sees EMC's growth coming from its products in content management, as companies more aggressively seek security and storage solutions.

The storage solutions specialist is also globally investing $1.4 billion (R14.9 billion) in the research and development of virtual data centres during 2009.

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