US sales of video game hardware and software rose 57% in March from a year earlier, industry data showed last week, evidence that the industry has so far been immune to wider economic woes.
Sales of gaming hardware, software and accessories hit $1.7 billion in March, led by the Nintendo Wii console, which posted its biggest non-holiday month ever, according to market research firm NPD.
"You'd never know that the US economy was under distress by looking at the video games industry sales figures," NPD analyst Anita Frazier said in a statement.
US consumers snapped up 720 000 Wiis, driven in part by the release of Nintendo's critically acclaimed Super Smash Bros Brawl, which was the top-selling game with 2.7 million copies sold.
"We believe that 'Smash' both gives the core and current Wii owner another reason to love their Wii, and brings new people into the Wii platform," Cammie Dunaway, VP of marketing for Nintendo of America, said in an interview.
Dunaway said Nintendo's ability to keep Wii in stock was improving as the company prepared for the arrival of two more titles, Mario Kart Wii this month and exercise program Wii Fit in May.
Microsoft's Xbox 360 regained its lead over Sony's PlayStation 3 after two months of sluggish sales the company blamed on supply constraints. Consumers bought 262 000 Xbox 360s and 257 000 PlayStation 3s.
"We said as our supply issue lifted that we'd be back in the game," said Microsoft spokesman David Dennis.
"For the most part we're in good supply throughout the retail channel. There are still pockets of shortages, but for most part you can go into a store and find an Xbox 360."
PS3 sales doubled from a year earlier, and Sony said new and upcoming games such as its Gran Turismo 5 Prologue racing game and Konami's Metal Gear Solid 4 stealth action title would drive sales in the coming months.
"Our sales momentum continues to defy what is traditionally a sluggish sales month," Sony Computer Entertainment America CEO Jack Tretton said in a statement.
"It is proof that, in these economically challenging times, consumers recognise the long-term value of our platforms."
The Xbox 360 version of Rainbow Six: Vegas 2 from French publisher Ubisoft was the number two game in the month, selling 752 000 copies, while Electronic Arts' Army of Two for the Xbox 360 came in third at 606 000 copies.
Nintendo also sold 698 000 units of its DS handheld, while Sony sold 297 000 units of its PSP device.
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