Ugandan-based advertising agency Lowe Scanad, a subsidiary of the Scanad Group, has further consolidated business in the East African telecommunications sector.
This comes after the company acquired the assets of advertising agency Redsky Uganda, including its business with Uganda Telecom.
"Redsky was involved with Uganda Telecom, which has given Lowe Scanad a strong foothold in the Ugandan telecoms market," explains Betty Radier, MD of Lowe Scanad Uganda.
The acquisition, for an "undisclosed amount", adds to the agency's East African telecoms portfolio.
The company recently acquired a majority stake in FCB Tanzania, which handles advertising for Vodacom Tanzania. In January 2007, Lowe Scanad acquired a 50% shareholding in Redsky Kenya, the agency that handles advertising for Kenya's mobile telecoms company Safaricom.
"The recent acquisition consolidates our foothold in the telecoms sector in three African countries," says Radier. "The telecoms sector in East Africa is lucrative and we see a strong opportunity for securing future growth.
"Lowe Scanad Uganda has an opportunity to develop great creative work for a dynamic sector and clients."
As the telecoms sector is competitive, it will provide the agency with the challenge of turning around strong creative concepts within a limited amount of time, Radier explains.
She adds the Redsky acquisition will encourage business revenue and company growth.
Scangroup is the holding company for media buying companies and advertising agencies, which include Lowe Scanad Kenya, Uganda and Tanzania, Thompson Kenya, Grey East Africa, McCann Kenya, FCB Tanzania and Redsky.
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