Addition of Symantec's Norton products rounds out Phoenix security offering

Issued by Exposure Unlimited for Phoenix Distribution
Johannesburg, 22 Oct 2012

Specialist publishing and distribution house Phoenix Distribution has further strengthened its position as South Africa's channel leader in the security space, with the addition of Symantec to its extensive range of security brands. The strategic partnership involves the distribution of Symantec's Norton portfolio of award-winning consumer products for individual users, home offices and small businesses into Phoenix Distribution's well-established retail and channel networks.

Norton protects consumers across all aspects of their digital lives. Norton provides a range of security solutions, including technologies for PCs and mobile devices, live tech support services and online backup. Through this partnership, consumers can now purchase core security products, including Norton 360, Norton Internet Security, and Norton AntiVirus at various retail outlets across South Africa.

"We excel in delivering solutions and products that address risks to security, availability, compliance and performance. The addition of the Norton portfolio to our strong security portfolio will cement our position as the channel's one-stop security shop, and will ensure that our customers can obtain the right solutions for their needs," says Simon Campbell-Young, CEO of Phoenix Distribution.

The agreement with Symantec underlines Phoenix Distribution's strategy to develop its influence in this sector. The company has embarked on a long-term strategic plan to develop its security distribution business, while continuously searching for cross-selling advantages and solutions offerings for its reseller and retailer channels.

"We are very happy with this new distribution agreement with Symantec," says Campbell-Young. "It rounds out our offering in terms of security software offerings and will enable us to create synergies with other solutions in our portfolio. In the coming months, we will focus very strongly on growing and enhancing retail opportunities as well as an increased focus on sales and pre-sales support for our reseller channel."

Phoenix Software

Phoenix Software, a division of the Phoenix Distribution group of businesses, is a focused software publishing and distribution business that is one of the leading suppliers of consumer-related IT software products through mass retail in sub-Saharan Africa. The company has a focused retail division, covering all major and mid-tier retail outlets across sub-Saharan Africa, as well as a focused small enterprise, SME and large-scale enterprise software division. In addition, Phoenix Software is a specialist volume licensing distributor and OEM partner for numerous vendors, creating bespoke software and accessory bundling for value-added promotions across the retail and business-to-business landscape.

Having recently celebrated its 10th year in business, the company has established itself as the industry partner of choice, with a wide range of products boasting a diversity of categories. Services offered include volume licensing on all leading brands, educational discounts, and retail distribution. Phoenix Software manages all services that assist customers with supply, namely in-bound and out-bound logistics, merchandising, training, marketing, publishing, key account management and market trends.

Phoenix Software's product range includes titles from leading vendors such as AVG, Ability, ArcSoft, Encyclopaedia Britannica, Exspect, Individual Software, ISLight, Kaspersky Lab, Magix, Nero, Navigon, Pinnacle Systems, Propalms, Oregon Scientific, Roxio, UniBlue, Lavasoft, Sony Creative Software, TuneupUtilities, PineApp, Parallels, Rebit, NCH, Zemana, Zoner, StorageCraft and Large Software.

The Phoenix Distribution group has a global footprint, with strategic partnerships in the USA, Germany, France and Singapore. Phoenix Software is represented in the UK and Europe via a wholly-owned subsidiary, PX Software, and has branches in Zambia and Zimbabwe.

Phoenix Distribution is 50.5% owned by First Technology Holdings, the largest privately owned IT company in Africa.

For more information, visit www.phoenixsoftware.co.za.

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